Privacy Policy

How we collect, use, and protect your personal information.

Last updated:

1. Data Controller

The data controller responsible for your personal data is:

Dynamailiving
Limehouse Library, 638 Commercial Rd
London E14 7HS, United Kingdom
Email: mailuse@dynamailiving.world
Phone: +44 20 4553 1000

2. Scope of This Policy

This Privacy Policy explains how we collect, process, store, and protect personal data when you visit our website at dynamailiving.world, use our contact form, or interact with our educational content about workplace culture and employee habit education.

We are committed to complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Privacy and Electronic Communications Regulations 2003 (PECR), and applicable international data protection laws including the EU General Data Protection Regulation where relevant.

This policy applies to visitors and enquirers in the United Kingdom. If you access our website from outside the UK, additional local laws may also apply.

3. Personal Data We Collect

We may collect the following categories of personal data:

  • Identity Data: Your full name when submitted through our contact form.
  • Contact Data: Your email address and any contact details you provide.
  • Communication Data: The content of messages you send us via the contact form.
  • Technical Data: IP address, browser type, device information, operating system, and referring URLs collected automatically when you visit our website.
  • Usage Data: Information about how you interact with our website, including pages visited and time spent, where analytics cookies are enabled with your consent.
  • Cookie Data: Preferences stored in cookies and localStorage regarding your cookie consent choices.

4. How We Collect Your Data

We collect personal data through:

  • Direct interactions when you complete our contact form or email us directly.
  • Automated technologies including cookies and server logs when you browse our website.
  • Third-party analytics services, only where you have provided consent for analytics cookies.

5. Purposes and Legal Bases for Processing

We process your personal data for the following purposes and on the following legal bases:

  • Responding to enquiries (Legal basis: Consent and Legitimate Interests) — To process and respond to messages submitted through our contact form.
  • Website operation (Legal basis: Legitimate Interests) — To ensure the security, functionality, and proper administration of our website.
  • Analytics (Legal basis: Consent) — To understand how visitors use our website and improve our content, only where analytics cookies are accepted.
  • Marketing (Legal basis: Consent) — To measure advertising effectiveness and deliver relevant communications, only where marketing cookies are accepted or where you have separately opted in to marketing.
  • Legal compliance (Legal basis: Legal Obligation) — To comply with applicable laws and respond to lawful requests from authorities.

5.1 Legitimate Interests

Where we rely on legitimate interests, we have assessed that our interests are not overridden by your rights and freedoms. Our legitimate interests include operating a secure website, responding to business enquiries, improving our educational content, and protecting our organisation against misuse. You may object to processing based on legitimate interests at any time by contacting us using the details in Section 16.

6. Whether You Must Provide Personal Data

You are not legally required to provide personal data to us. However, if you choose not to provide information requested through our contact form, we may be unable to respond to your enquiry. Technical data is collected automatically when you browse our website as described in Section 3.

7. Automated Decision-Making and Profiling

We do not use your personal data for automated decision-making or profiling that produces legal or similarly significant effects. Any analytics we use are aggregated and do not result in automated decisions about you as an individual.

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected:

  • Contact form submissions: Retained for up to 24 months from the date of your enquiry, unless a longer period is required for legal purposes.
  • Technical and server logs: Retained for up to 12 months.
  • Analytics data: Retained in accordance with our analytics provider's policies, typically up to 26 months, where consent has been given.
  • Cookie consent records: Retained in localStorage until you clear your browser data or withdraw consent.

After the retention period expires, personal data is securely deleted or anonymised.

9. Data Sharing and Transfers

We do not sell your personal data. We may share data with the following categories of recipients:

  • Website hosting and infrastructure providers who store and deliver our website.
  • Email and communication service providers who help us receive and respond to contact form enquiries.
  • Analytics and advertising technology providers, only where you have consented to the relevant cookies.
  • Professional advisers including lawyers and accountants where necessary.
  • Law enforcement or regulatory authorities when required by law.

Each processor acts only on our documented instructions and is bound by a written contract that meets UK GDPR Article 28 requirements.

Where data is transferred outside the United Kingdom, we ensure appropriate safeguards are in place. These may include the UK International Data Transfer Agreement (IDTA), the UK Addendum to EU Standard Contractual Clauses, or an adequacy regulation recognised by the UK Government.

10. Direct Marketing and Electronic Communications

We do not send unsolicited marketing emails. If you contact us through our contact form, we will use your details only to respond to your enquiry unless you separately opt in to receive further communications from us.

Under PECR, we will obtain your prior consent before sending direct marketing by email or before placing non-essential cookies on your device. You may withdraw consent or opt out of marketing at any time by contacting us or using the unsubscribe mechanism in any marketing message we send.

11. Personal Data Breaches

We maintain procedures to detect, report, and investigate personal data breaches. Where a breach is likely to result in a risk to your rights and freedoms, we will notify the Information Commissioner's Office within 72 hours where required by law, and we will inform you without undue delay when the breach is likely to result in a high risk to you.

12. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including:

  • HTTPS encryption for all data transmitted between your browser and our servers.
  • Access controls limiting personal data access to authorised personnel only.
  • Regular review of our security practices and data handling procedures.
  • Secure storage of contact form data with restricted access.

13. Your Rights

Under UK GDPR and the Data Protection Act 2018, you have the following rights regarding your personal data:

  • Right of access: Request a copy of the personal data we hold about you.
  • Right to rectification: Request correction of inaccurate or incomplete data.
  • Right to erasure: Request deletion of your personal data in certain circumstances.
  • Right to restrict processing: Request limitation of how we use your data.
  • Right to data portability: Receive your data in a structured, machine-readable format.
  • Right to object: Object to processing based on legitimate interests or for direct marketing.
  • Right to withdraw consent: Withdraw consent at any time where processing is based on consent, without affecting the lawfulness of prior processing.

To exercise any of these rights, contact us at mailuse@dynamailiving.world. We will respond within one month. We may extend this period by up to two further months for complex requests, in which case we will inform you within the initial month.

We may need to verify your identity before processing certain requests. There is no fee for exercising your rights unless a request is manifestly unfounded or excessive.

You also have the right to lodge a complaint with the UK supervisory authority:

Information Commissioner's Office (ICO)
Wycliffe House, Water Lane
Wilmslow, Cheshire SK9 5AF, United Kingdom
Website: ico.org.uk
Helpline: 0303 123 1113

14. Children's Privacy

Our website is not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately.

15. Changes to This Policy

We may update this Privacy Policy from time to time. The date at the top of this page indicates when it was last revised. Where changes are material, we will take reasonable steps to bring them to your attention. We encourage you to review this policy periodically.

16. Contact Us

For any questions about this Privacy Policy or our data practices, please contact:

Dynamailiving
Limehouse Library, 638 Commercial Rd, London E14 7HS, United Kingdom
Email: mailuse@dynamailiving.world
Phone: +44 20 4553 1000